A Good Strategy Is The Core Content - 1211 Words

In the topic related to the enterprise management, we all agree that strategy is the core content. It does not only lead business operation in right direction but also make all department coordinated joint efforts. The real good strategy is a clear and deep consideration based on the issue or challenges that enterprise is facing. In the book, Richard discusses three core components of good strategy, four characteristics of bad strategy and nine power sources of good strategy. Richard stated in chapter one, â€Å"The first natural advantage of good strategy arises because other organizations often don’t have one. And because they don’t expect you to have one, either. A good strategy has coherence, coordinating actions, policies, and resources†¦show more content†¦That is a key reason why Apple was going down by the lead of Gil Amelio. Fortunately, Steve Job, the cofounder of Apple, was back just two months before bankrupt. The business world was not expecting much, even if Jobs was back. Is that possible a single person survive a company from dying? The answer is yes. As indicate in the book, â€Å"Jobs cut all of the desktop models—there were fifteen—back to one. He cut all portable and handheld models back to one laptop. He completely cut out all the printers and other peripherals. He cut development engineers. He cut software development. He cut distributors and cut out five of the company’s six national ret ailers. He cut out virtually all manufacturing, moving it offshore to Taiwan. With a simpler product line manufactured in Asia, he cut inventory by more than 80 percent. A new Web store sold Apple’s products directly to consumers, cutting out distributors and dealers.† (Pg.13 Richard) If we conclude what had Steve Jobs done in one single word, it is cut. He cut off everything are not necessary to the development of the company including product, employee, plant, retail store and department. The decision of shrinking the company is a double-edged sword. On the one hand, Apple could save a lot of expenditures on labor, plant and office maintain, operation expense, etc. On the other hand, the company